Amazon innovation chief: ‘We are failing and will continue to fail’

September 15, 2017
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LONDON — What does it take to build one of the most valuable new companies of the last quarter century? A high tolerance for failure, apparently.

Amazon’s vice president for global innovation policy and communications, Paul Misener, gave the keynote speech at Retail Week’s tech conference in London this week, telling the assembled retailers what they can learn from the ecommerce giant’s growth.

Misener, who has been with Amazon for over 15 years, spoke specifically about Amazon’s approach to innovation. The big takeaway was that to do new things you have to be willing to fail.

“It’s OK to be wrong, it’s OK …read more

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