Cord-cutting is happening faster than anyone predicted

September 17, 2017
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Cable companies are terrified by the onset of “cord-cutting,” the term that analysts have attached to the trend of young people not wanting to fork over $120 a month for a mostly-useless cable TV package. Cord-cutting has the potential to completely change the way we watch content, by cutting out the middleman and having a more direct path from production directly into our brains, destroying a multi-billion-dollar industry in the process.

If you’re the exec of a cable company and that sounds like bad news, it’s about to get worse. A new report by eMarketer shows that ad revenue on …read more

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