Meet Generation Z, the ‘millennials on steroids’ who could lead the charge for change in the US

September 15, 2017
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Generation Z is the youngest American generation.
In many ways, it reflects and amplifies the millennial generation that came before it.
It’s the most diverse and inclusive generation yet.

Millennials are old news.

Generation Z is up next.

Gen Z was born between 1998 and 2016, meaning the oldest members are just 19.

That means they’re the teenagers entering college, soon to join the workforce and spark their own round of why-young-people-are-the-worst think pieces on the internet.

But who are they, really? What can we expect from them? A new report from boutique research firm 747 insights, in partnership with consumer research platform Collaborata, …read more

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