Uber slammed for promotion that offered to ‘let your wife take a day off from the kitchen’

September 17, 2017
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Uber’s food delivery service UberEats has run a promotional campaign offering to “let your wife take a day off from the kitchen” — sparking a barrage of angry criticism online.

Uber Bangalore sent users a message marking “Wife Appreciation Day” on Sunday and giving them 100 Rs (around £1.15, or $1.56) off a food order to celebrate the occasion.

“Order on uberEATS and let your wife take a day off from the kitchen,” the promo said.

Customers have reacted angrily, accusing Uber of perpetuating gender stereotypes.

“Sorry @uber but why do you think that only the “wife” needs to be at the kitchen!”

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