Why it absolutely matters what Angela Ahrendts wore on stage during Apple’s iPhone launch event (AAPL)

September 16, 2017
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Even if you missed Apple’s big iPhone unveiling this past Tuesday, you may have seen the photo: Angela Ahrendts, Apple’s retail boss, on stage wearing black-framed glasses, a white v-neck t-shirt, and a pale pink lace trench coat.

The coat — made by the company Ahrendts used to run, Burberry — caused an immediate reaction. W Magazine, Racked, and Glamour all covered the coat, and Twitter’s reaction to it. I tracked down the coat in question and found out the price tag: $2,895.

And then, …read more

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