Why it absolutely matters what Angela Ahrendts wore on stage during Apple’s iPhone launch event (AAPL)
Even if you missed Apple’s big iPhone unveiling this past Tuesday, you may have seen the photo: Angela Ahrendts, Apple’s retail boss, on stage wearing black-framed glasses, a white v-neck t-shirt, and a pale pink lace trench coat.
The coat — made by the company Ahrendts used to run, Burberry — caused an immediate reaction. W Magazine, Racked, and Glamour all covered the coat, and Twitter’s reaction to it. I tracked down the coat in question and found out the price tag: $2,895.
And then, …read more
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